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The latest happenings in social media, plus tips on using Twitter, Facebook, YouTube, Foursquare and other social tools on the web.

Latest news and comment on Social media from the Guardian  Through social media, users connect with others having similar interests, hobbies, and tastes. Niche social networking sites are continuing to bloom even as Facebook, Pinterest, Instagram, and Twitter hold considerable market share; from examples like VampireFreaks an alternative “goth” social…As adoption of social media channels breaks records and platforms like Facebook, Instagram and Twitter are more and more a part of our everyday lives, brands are building strategies to monetize these platforms and understand their consumers even better to foster a better social shopping experience. However, with the ever-changing landscape and adoption of new technologies, marketers must Whether you’re an expert on search engine optimization (SEO) or not, being aware of search engine power is crucial if you’re working in an online space. In a nutshell, increasing your search ranking is pretty self-explanatory: it means making your blog/website easier to find when someone is using a search engine like Google to find information

here are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes